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Home Profiles In Focus

Feel the Darkness Hempz HydroBronze & HydroBlack

John P. Ribner by John P. Ribner
November 1, 2014
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For those who love Hempz Triple Moisture Herbal Whipped Body Crème Moisturizer comes two new revolutionary hybrid formulas that provide radiant bronze color with hydration your customers will feel!

HydroBlack and HydroBronze are the latest herbal whipped bronzing crèmes from Hempz. Utilizing the Texas lotion-maker’s popular and proprietary 100 percent pure and natural Hemp Seed Oil, these products also feature Hempz’ new Triple Moisture Complex. Combining exotic and natural Yangu Oil, Apple Fruit Extract and Cogon Grass Extract, this lotion applies smoothly, absorbs easily and leaves tanners’ skin feeling nourished, conditioned and hydrated. HydroBlack and HydroBronze will satisfy all your tanners’ darkest cravings. The only thing you need to ask them is, “How dark do you want to be?”

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For clients longing for the deepest, darkest shade of bronze ever, there’s Hempz HydroBlack. “This product features our 50X Black DHA Bronzers,” said Valeria Rousselle, Sun Evolutions Director of Marketing. “When combined with HydroBlack’s natural tan enhancers, the lotion provides immediate color that continues to develop for deeper, even darker results.” With the addition of the Triple Moisture Complex and Hemp Seed Oil, that color will be long-lasting, she added, and its non-greasy, lightweight formula absorbs quickly into the skin.

While everyone likes to be dark, some tanners prefer a more subtle shade of bronze. This can be achieved by using cosmetic bronzers, and Hempz HydroBronze does an excellent job of delivering the dark while still “keeping it natural.” Valeria said, “It contains all-natural cosmetic bronzers such as Henna, Black Walnut Shell and Carmel Extracts. Combined with its natural tan enhancers and Triple Moisture Complex, HydroBronze provides the ultimate tanning and skincare experience for those who want a little bit of color and soft, smooth skin.”

A tremendous sales opportunity awaits salon owners who feature HydroBlack and HydroBronze. Each of Hempz’ whipped bronzing crèmes has a suggested retail price of $72 and $68, respectively, for a 13.5-ounce bottle, and both feature an Enchanted Grapefruit fragrance. Like all Hempz products, these two are paraben-, gluten- and THC-free, and 100 percent vegan. Those interested in proven sales and marketing tips for these and other Hempz and Supre Tan products can contact the company. “Our team of product training specialists are always willing to help,” Valeria added.

As the tanning and skincare experts in your communities, you need to offer products that give your clients what they want. Once again, Hempz delivers high-end bronzing, skincare and anti-aging ingredients in two affordable products. Since HydroBlack and HydroBronze will satisfy a wide range of tanners, they need to be on your product shelves today! For more information, call Sun Evolutions at 800.825.7020, or visit supre.com. ■

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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