When it comes to sun spa industry expertise, few franchisees can match Jason Bosler’s impressive track record. With over 20 years of experience and a reputation for exceptional customer service that draws clients from across the Kansas City metro area, Jason’s Overland Park location has become one of Glo’s top-performing sun spas nationwide.
After transitioning from running a Celsius Tannery location for over two decades, Jason has built his Glo sun spa into a thriving business serving approximately 200 customers daily while maintaining a stellar 4.9-star Google review rating. Now, as he prepares to open his second Glo location, his journey offers valuable insights for aspiring entrepreneurs.
The Entrepreneurial Journey Begins
Jason’s path to franchise ownership began shortly after graduating from UMKC, when he nearly opened a GNC franchise. “I had saved money right out of college, I had my store picked out, and then at the last minute they changed one or two things on my final agreement,” Jason explains.
Following advice from experienced mentors, he walked away from the deal—a decision that would ultimately lead him toward an unexpected opportunity. “I always felt like I wanted to own my own business,” Jason shares.
When a friend bought a small sun spa, Jason analyzed the numbers and saw potential.
“It was doing decent business, and I thought, ‘Well, I could make this work.’” That decision launched his career in the wellness industry, where he would spend over 20 years with Celsius Tannery before discovering Glo’s innovative approach.
Why Glo Stood Out
After decades in the industry and a five-year venture with Nutrishop, Jason found himself drawn to Glo’s fresh perspective on luxury wellness services. “I didn’t like the five membership levels and constantly upgrading people,” Jason explains.
“I liked the higher-end, more boutique style with spa services, really leaning heavily into spa, and that’s what I wanted to do anyway.” What truly captured Jason’s interest was Glo’s impressive growth trajectory and comprehensive approach.
“I liked everything from the most basic—from the logo branding all the way to the equipment,” he shares. When founder Onyi came to discuss converting his location, Jason was ready to commit immediately. “I was so all-in just by everything I saw. I was just ready to go at that point.”
A New Standard in Franchise Support
With experience across multiple franchise systems throughout his career, Jason has gained valuable perspective on what truly matters for franchise success. “In this business, the right support makes all the difference,” he emphasizes. Jason highlights several key differentiators that set Glo apart:
Accessible Leadership and Rapid Problem-Solving
“With Glo, when I have a question or challenge, I get answers quickly from people who actually understand my business,” Jason notes. “With previous franchises, getting help often meant navigating layers of corporate bureaucracy.”
Comprehensive Staff Training
“My manager traveled to another Glo location for five days of intensive training,” Jason shares. “She came back like a completely new person, with skills that transformed our business. My previous franchises offered minimal staff training.”
Marketing That Drives Results
“The social media presence and professional branding actually bring people through the door,” Jason explains. “Our customer demographic has shifted dramatically—we’re attracting younger clients and more diverse customers through Glo’s marketing channels.”
Systems That Enable Growth
“Glo has established processes for everything that actually work in the real world,” he emphasizes. “There’s guidance on how to run the business day-to-day, not just what products to sell.”
Building Community in Overland Park
Jason’s success stems largely from the relationships he’s built over the years in the community. “I’ve been around for so long. People know I’m the owner and they’ve interacted with me,” he explains. “I’ve had people come in saying, ‘I came here 10 years ago. I can’t believe you guys are still here. It’s so great you’ve even changed your name.’”
This community connection extends to local schools, Johnson County Community College, and neighborhood events.
“I try to do all the local stuff—school giveaways, if the volleyball team needs something,” he says. His reputation brings opportunities naturally, with people specifically seeking out the Glo experience.
The Secret to Service Excellence
When hiring team members, Jason prioritizes one quality above all others: how they interact with people. “To me, that’s everything,” he emphasizes. “The most negative feedback when someone leaves another sun spa and comes to us is never about equipment or cleanliness. It’s always about getting treated poorly—literally just being ignored.”
His focus on exceptional customer service has created such loyalty that some clients regularly make a 25-minute drive to visit his salon twice weekly, passing numerous competitors along the way. “They say, ‘It’s worth it,’ which is awesome,” Jason says with pride.
“It’s the super basics like saying hi,” Jason explains. “It’s taking the time to treat each person like you notice them and you’re excited they came in.”
The Future: Expansion & Evolution
Looking ahead, Jason envisions significant growth for his Glo operations. “I can see a minimum, probably, of four Glos,” he shares. His strategy focuses on educating the community about Glo’s comprehensive wellness offerings.
“I think really getting the word out more that we’re so much more than just UV services—that we have all the red light, infrared, the massage, just so many different things,” Jason explains. “Every time I show someone anything, they notice we have tons of different equipment, and we’re definitely not at all just traditional sunbeds.”
Jason has also noticed a significant demographic shift, with younger clients increasingly interested in wellness services.
“The number of 18-year-olds and younger people with interest has jumped way up in the last couple of years,” he observes, crediting social media and word-of-mouth for this trend.
Lessons From a Franchise Veteran
For aspiring entrepreneurs considering the franchise route, Jason’s journey offers valuable insights. The right franchise partner should provide robust support systems, maintain open communication, and demonstrate genuine interest in franchisee success—qualities he’s found with Glo.
His experience also underscores the importance of passion and personal connection in business. The relationships he’s built over the years in Overland Park have created a loyal customer base that no marketing budget could replicate.
As Jason continues expanding his Glo presence, his story serves as a testament to finding the perfect alignment between personal business philosophy and franchise model—a partnership that, when matched correctly, can elevate both the brand and the entrepreneur to new heights of success.
