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Dear Readers,
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We’re getting hit with (hopefully) a last blast of winter here in Michigan – but luckily, people are flocking to my tanning salons to get their tans on! We’re ready for full-blown Busy Season … are you?
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My staff gets ready by completing the Sun is Life® Training course and they hit the ground running, equipped with the knowledge
they need to deliver a professional salon experience to every guest. This is a great time to do it – it’s so affordable. Train your whole team for an entire year for only $99. Sign up today at sunislife.com/99 and see the difference that increased confidence makes in your staff and your business.
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A small investment in your business can bring a great return – like attending a top-shelf trade event. Mark your calendars and register to be at the next National Tanning Expo in St. Charles, MO on October 22-23. It’s going to be an exceptional value for the networking and educational opportunities available, including Sun is Life Training. Check out the highlights from PC Tan’s 20th annual Expo held out east in February – Susan Miller and her team always put on one of the industry’s best shows.
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While the industry has been changing, it’s still growing in positive directions. This month, we feature a “Sunless Spotlight” section that includes a piece by Jerry Deveney about the evolution of the market sector in the tan biz. I feel it’s growth is more proof that almost everyone still wants to be tan! I’m steadily expanding the sunless services at my salons, and I recommend any operator who doesn’t offer it on some level to explore all the options. Joe Schuster offers info about the regulatory guidelines for sunless, and also talked to a salon pro who is making the most of it in her market.
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As always, IST is here to help you make the most of the season with some excellent insight from our group of expert contributors. Take some time with the industry’s No 1. Publication and get ready for your best year yet – make tanning great again!
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Thanks for reading,
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If there’s something you’d like to see in your IST, please email vince@istmagazine.com.
