Dear Readers,
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Wow! Summer heated up quickly and has flown by just as fast! I hope you’ve been able to keep the “butts in your beds” and are taking time to look at ways to make the next busy season your best.
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On that note, IST is here to help! This issue has articles with suggestions for getting your facility and your team into top shape. While maintenance and cleanliness are top priorities in my salons, we always schedule some extra TLC during the summer. Jerry Deveney’s feature “Tune It Up, Clean It Up, then Sell It Up!” has guidelines for tackling improvements to your business.
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We have many more great tips from our expert contributors: David McFarland’s “Epic Sales” column discusses finding the right people for your team. Lisa Parsons sends her “Notes from the Road” with ideas for sales promotions that can help keep your tanners spending money through the late summer months. Our “Management Musings” contributor, AR salon operator Drew Spurgers, recently opened another facility and shares some experience for those ready to expand or remodel. And continuing her series on invasion of privacy, Jenny Bortman of Universal Insurance offers guidelines for protecting your customers’ and employees’ personal data. My salon teams will be reading all of these articles.
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No matter what you do at the top level of your business, a salon is only as good as the people who work in it every day. Investing in training that improves job performance and efficiency is not just for “big business.” It’s so easy to raise your staff’s level of professionalism and give them the confidence they need to succeed and feel valued. The Sun is Life® Training & Certification program is so affordable and accessible anytime, and it’s helped thousands of salon operators to up their games and their profits. Plus, you could have your salon featured in an issue of IST – great, free publicity for your business!
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Use the last of summertime to create a plan for the season ahead – and spend some quality time with your IST Magazine.
