Dear Readers,
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Well, another busy season is in the books … and here comes our old friend, J.A.S.O.N. Did you prepare for the months of salon traffic slow-down? How will you keep tanners coming to your facility throughout the summer and fall? I hope you’ve taken some of the expert suggestions from IST writers that will help you stretch your revenue and attract new tanners through the next few months. If you’ve got some extra time, check out some back issues of IST for great info on how you can work smarter and get ready for the next busy season.
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This month, Jerry Deveney offers “The Art of The Steal” (customers, of course). Have you checked out your competitors to find out what they’re doing right? How about what you’re doing wrong? This is a great time for some self-evaluation. Regardless of how hard we work or how innovative we are with EFT programs and pricing strategies, we may never see the revenue numbers and foot traffic in September, October and November that we do in February, March and April … unless we’re willing to seek out new opportunities and expand our horizons.
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One thing you can do to elevate your game is make sure your staff is trained to offer every salon guest a top-level experience. This not only creates customer loyalty and increases sales, but also helps you create and retain great employees who feel like a team of professionals and have the tools to succeed at their jobs. Less turnover sound good? You can make it happen today with Sun is Life®! Now is a great time to get your staff trained, and IST makes it super-easy and affordable.
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In addition to a salon operator training program, we bring you a wealth of articles written by industry leaders with combined tan-biz experience of over 100 years! I encourage you to share these articles with your staff. Topics from creating customer loyalty, to the psychology of shopping and the “push & pull” of the sales process, to tanning lamps and UV output – they are all valuable sources of information for new-hires and veteran employees, alike. We are very thankful to the many contributing writers and advertisers who continue to support us and make IST Magazine the No. 1 industry resource.
