Dear Readers,
The summer months bring many thoughts to mind: vacations, holidays, fun in the sun … and in many parts of the U.S., a screeching halt to salon customer traffic.
If you’ve kept up with your IST Magazine, you have some great ideas for keeping sales and sunbeds humming through the off-season. That’s what we’re here for! You might have to get creative with promotions to keep your sales up; Lisa Saavedra of Devoted Creations offers more expert tips to help you “Survive the Summer Slowdown.”
Also this month, Melissa Damiani of SunLync has insight on the subject of “Cash or Credit” – is it time for you to reevaluate the way you process credit payments at your facility? A more efficient processing technology could be a gamechanger for your operation.
If you find yourself with downtime, you can use it to your advantage. It never hurts to schedule some deep-cleaning or complete a few cosmetic improvements at your facility. How can you streamline your operations? It’s a great time to install and implement new software or address the maintenance issues you couldn’t get to during the busy season. Be sure to let your social media followers know what you’re up to while they’re outdoors having fun in the sun. “Hey! Our lobby got a facelift – come check it out!” Reaching those tanners who are taking a break during the summer is the way to keep your business top-of-mind – summer will be over before we know it.
This is also a great time of year to invest in Sun is Life® Training & Certification! Consistent staff training is something that helped my salons stay ahead of my competition for over 42 years. A confident and knowledgeable team is key to delivering a premium guest experience. If you haven’t already done so, check out sunislife.com for more information about this accessible, affordable training program.
At the time of this writing, I was getting ready to attend the Experience JK event in Orlando, FL – look for exclusive coverage in our August issue.
Make your downtime count … Thanks for reading!
