Dear Readers,
Finally coming out of an “extended” winter, time is certainly flying … in the midwest, this is typically the last month for salon operators to secure those summer-long tanners before the first month of JASON arrives.
While people are still struggling with the economy, many don’t want to give up their “me time” at the tanning salon. However, you might need to think creatively to keep your cash registers ringing this summer; of course, we have some tips for making that happen. Read more from Lisa Saavedra in her “Notes from the Road.”
The off season is a reality for many salon operators and in my four-plus decades in the business, I found it’s also a good time to examine your business model and your brand. Could you make some small but possibly impactful tweaks? We have an article about the power of branding in this issue. Going hand-in-hand with creating a strong brand is your online presence – what missteps could you be making with your digital footprint?
I don’t know about you, but I always considered the busy season “trail-off” as a time to address salon maintenance and deep-cleaning my stores – to keep my customers happy. We can help you make this part of your plan; our Sun is Life® Training & Certification program covers these subjects and so much more. Every day, salon operators are enjoying the benefits of this award-winning training. Really, what is your team without consistent training that includes all the key elements of daily salon operation and professionalism? Plus, investing in our super-affordable Sun is Life program makes your salon eligible to be featured in our magazine! Begin your salon’s evolution and check out Sun is Life at sunislife.com.
Also in this issue are memorial tributes to “the father of indoor tanning” Friedrich Wolff, who passed away in April. I met him and his brother Jörg in Germany several decades ago and spent time with him on multiple occasions. He was a passionate and well-respected scientist – you might not be operating a tanning salon were it not for his research. We also mourn the loss of veteran North Carolina salon operator Bill Ledford, who started a tanning business four decades ago. JK Products & Services recognizes Bill as a beloved member of the tanning community.
As we look back, we must also keep looking forward. In an upcoming issue, IST will have coverage of the exciting Experience JK event happening June 12-13 in Orlando, FL. I am excited to be attending and to see what JK Products has in store for the future. Hope to see you there!
Thanks for reading,
