Dear Readers,
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I hope you were well-prepared for this busy season and are making the most of it!
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Preparation is key to competing in the marketplace, and part of that is training your team to deliver every guest a top-level experience that includes expert information about your products and services. Many salon operators have found the education they were lacking in Sun is Life® Training and Certification. Our April and May Salon of Distinction features highlighted two “newbies” who had just completed our training program. It’s great to know that there are still people investing in the tan biz! I made the leap almost 40 years ago and never looked back!
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This month, another veteran salon operator, Zoom Tan CEO (and Helios software creator), Tony Toepfer, spoke with our Staff Writer, Joe Schuster, about “The Paradox of Choice.” When it comes to tanning products and tanning levels, you want to give your salon guests choices … but how many is too many? Do more choices = less sales? See Tony’s thoughts on this subject. And, check out Jerry Deveney’s article, “An Immediate Fix for Fixed Overhead” – great business info, as always.
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We are so thankful to our contributors who share their expertise every month. Any salon operator – new or seasoned – can pick up an in issue of IST Magazine and find a wealth of information, from new tanning technology and software features to insurance issues, sales and service tips, advice for achieving financial goals and so much more.
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IST is your source for valuable resources that will elevate your business and your team. Our Sun is Life Training program is available 24/7 and has been updated with full voice-over, which increases information retention. It’s always a great time to provide your staff with the tools they need to succeed at professional salon operation. Don’t make the mistake of having an untrained person behind your counter! Sun is Life Training and Certification is mandatory at my salons – it’s so affordable for you to do the same. Check out the free preview at sunislife.com today!
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Thanks for reading,
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