Dear Readers,
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For nearly 25 years, IST magazine has dedicated many pages to showcase the latest products from the industry’s top manufacturers – the New Product Preview! Most successful salons report that nearly 25% or more of their monthly gross revenue comes from lotion sales. Today, my salon managers met at our corporate headquarters to “touch and smell” one of the brand-new product lines, which always gets them excited for the upcoming season … and booming lotion sales! Every year, the leading lotion manufacturers work hard to innovate and create products that feature the latest tanning and skin care technology, and we give you a look before they hit the distribution network. Check out the New Product Preview.
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Another characteristic of successful salons is their insistence on having well-trained management and frontline staff. At this writing, I’m looking forward to attending the National Tanning Expo in St. Charles, MO – as of today, it’s a sold-out show! The star-studded Expo agenda included a classroom session of IST Magazine’s Sun is Life® Training and Certification, presented by one of the industry’s most respected veterans, Sun is Life Director, Joe Schuster. If you haven’t prepared your team for the season ahead, now is the time! Give them the tools they need to succeed in your salon business. We’ll offer our award-winning training program at other upcoming industry events. Visit sunislife.com today.
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Speaking of awards, this issue features the 2018 Industry Choice Award Nominees. The industry leaders campaigned hard this year – the ICAs mean a lot to them. We’re happy to recognize your favorites in every tan biz sector – look for the list of winners in the December issue.
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We have lots more valuable content for you from our group of expert contributors, including Jerry Deveney and Joe Schuster. I just talked with a salon operator who copies articles every month for her management team to read – always great to hear!
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Thanks for reading
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