Dear Readers,
I often begin my letter with a look back at our industry such as “Last year at this time …” If I am to stick with that sentiment, I have to say that since last November, the struggling economy and challenges for small businesses look pretty much the same. It’s tough out there – but history has shown that the good people who make their living in the tan biz are tougher!
On another positive note, you’re about to make it through the final month of “JASON” and should be starting to prepare for the busy holiday season ahead. This includes choosing which of the many brand new tanning and skincare products you will offer your salon guests for both tanning and gifting. Maybe you’re planning to install a new tanning unit or add a spa service to your menu. New products and services can create a lot of excitement for both your tanners and staff. Read more about making the most of launching new offerings at your facility in the “Notes from the Road” column by Lisa Saavedra of Devoted Creations.
Also in this issue, the newest lotions and skincare products from Devoted Creations and the latest in industry-leading tanning and spa technology offered by JK Products and other IST Magazine supporters are highlighted in our New Product Preview. We appreciate our advertisers for taking the time to submit their product information.
Finally, many of our supporters were nominated by members of the tanning community to be recognized in our annual Industry Choice Awards campaign. We have released the list of nominees (top vote recipients) – the winners will be announced in our December issue!
At the time of this writing, the world is certainly in turmoil. As the U.S. celebrates Thanksgiving this month, I wish you all good health and hope you are able to be close to family and friends as we pray for better, more stable times. Happy Thanksgiving from Team IST.
Thanks for reading,
