Dear Readers,
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It’s time to get tuned up for the upcoming season, and the National Tanning Expo is the place to do it! This premier trade event will take place on October 21-22 in St. Charles, MO. Along with a packed agenda of industry-tailored education presented by veteran industry leaders – a really impressive variety – you can attend a classroom-style session of Sun is Life® Basic Operator Certification taught by SIL Director, Joe Schuster. For only $39.95 per person, you can increase the professionalism of your team and equip them for success! Grab some coffee, show up bright and early on Monday, October 21 and get the tools you need to provide a premium guest experience at your salon. Training is always a great investment! Register now at nationaltanningexpo.com.
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In addition to everything the NTE schedule has to offer, the networking opportunities at this top-shelf event are also invaluable. You can learn so much from the manufacturer reps who will be “working the crowd” on the exhibit floor, as well as other salon operators like you who want to see the latest products and get energized to optimize profits in the upcoming season.
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Bottom line: it’s all about profit, right? In this issue, Jerry Deveney offers a feature that helps you examine your cost centers and profit centers, focusing on your per customer annual spending – so important. Our esteemed group of contributors offers everything from tips for getting top sunlamp performance and the importance of scent to lotion sales, to avoiding identity theft in your salon and how procrastination affects your life. As always, there’s so much more info to help you work smarter.
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Next month is a big one for IST – we’ll announce the 2019 Industry Choice Award Nominees! It’s our 15th Annual campaign and always exciting. AND we will showcase the latest offerings from your favorite product makers in our 2020 New Product Preview. It’s a great time to be alive in the tan biz!
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Hope to see you in St. Charles!
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Thanks for reading.
