Dear Readers,
If you’re experiencing a slowdown at your salon, I hope you’re making the most of it and getting prepared to cash in on the upcoming holidays. In my decades of success in the tan biz, I found that staying ahead of the game is the key to winning it.
There are several ways to stay ahead, including reading your IST Magazine. You can always search our online archives for articles on everything from equipment maintenance to lotion sales. In this issue, you will find info about implementing a salon operation software program (Lync IT), improving sales techniques (Monthly Motivation) and creating holiday promotions (Notes from the Road). You gotta stay ahead!
Over the years, I’ve heard some salon operators claim that they have no use for the content in a trade magazine, that there is nothing they could learn from it. Even as my salon chain and other business ventures continued to grow over four decades, I never thought that I “knew everything.” I can tell you with certainty: when you stop learning, you stop growing.
A great way to keep growing in your business is to look to your fellow tanning community members for knowledge and inspiration. It’s great news for our industry that the National Tanning Expo presented by Four Seasons this month in Nashville, TN is sold out! Attendees will check out the new products, spend time with manufacturer reps and network with other salon operators. If you don’t take advantage of opportunities to share and gain from the experience of others in the business, it’s on you!
Once again, the education-packed agenda at the Four Seasons event includes a classroom session of Sun is Life® Training & Certification – don’t miss this opportunity to up your game by training your team to operate your business in a consistent and professional manner. Check out nationaltanningexpo.com for details and availability.
Next month’s issue will include the New Product Preview 2024 AND the top nominees in the 20th Annual Industry Choice Awards. As of this writing, votes are still pouring in – thanks to all who participated.
Hope to see you in Nashville!
Thanks for reading!
