Dear Readers,
First, I want to congratulate the winners of the 2015 Industry Choice Awards! We are always excited to make these announcements and know that the recognition has come to be highly regarded, especially by those industry leaders who are consistently on the list – nominees included. They work hard to be there, and I thank you for helping us show them your appreciation.
It’s also gratifying to receive your comments of appreciation for our magazine. Every month, I am amazed by the amount of high-quality content in these pages. Our expert staff and team of top-notch industry experts are dedicated to contributing valuable information; this issue is no exception. From articles on leadership and effective delegation, to negotiating leases, training the millennials on your team and tons of sales and marketing tips … IST is the tanning trade magazine that consistently contains this type of info. Why? Because you need it to succeed in growing your businesses and to support the health of our industry.
Supporting the tanning business is what IST has always been about. Your January magazine will include our annual Buyers Guide – bringing in the New Year with all that’s new in products to excite your salon guests and generate sales. There has never been anything like our Buyers Guide that compiles and details equipment, lamps, lotions and accessories, sunless products and many others you can add to your menu. It takes Team IST hundreds of hours to produce the Buyers Guide, and it’s a resource you will keep for the entire season. To give you an idea of our online readership strength, the year-to-date total of issue visits surpassed 10,211 today with 81,593 page views. The tanning industry is telling IST, “We are reading YOU!”
Another Busy Season will soon be upon us – are you ready to make the most of it? Among the problems members of the tan biz have faced for years is a failure to regulate our own salons by following a set of standard best practices. A certified and well-trained staff is the key to operating your salon with increased professionalism that will help fight our detractors. Visit our website for a list of regional trade shows that will not only be valuable networking experiences for you and your team, but also offer Sun is Life® Training & Certification. With Sun is Life, it’s easy to get your team ready to crush sales this season, to create more loyal customers, and to enjoy a better reputation in your community.
Finally, on behalf of the entire IST team, I want to wish you a very happy holiday season!
