Yes, I said Holiday Season! I know it seems crazy to think about the holidays when we’re just getting out of the summer months, but the best way to ensure your holiday season is a profitable one is to prepare and execute. This month, we’ll discuss ways to get your salon, staff and product shelves ready for holiday tanners.
Halloween, Thanksgiving and Christmas – oh my! There is a big holiday at the end of each month for the rest of the year. I’m going to give you examples of how to make these months very successful sales periods at your salon.
[callout template=”default”]Remember,
“Success is where preparation and opportunity meet.” [/callout]
Bundling – This is an awesome way to introduce your salon guests to add-on products. Most lotion manufacturers offer some kind of boxed set or bag deal during the holiday months, which incentivize your customers to buy lotion and aftercare products together. These are great sets to bring into your salons for many reasons. First, you are training your guests on the importance of using aftercare, leg lotions, face lotions etc. They feel like they are getting a good deal when products are bundled together at a discount, and consumers are always more apt to purchase when they feel there is more value.
Bundling for Gifts! Your customers are buying holiday gifts for their family and friends. The average American spends $600 on Christmas shopping alone. Why not bring some of that revenue into your salon? A lot of people start shopping early, which is why I suggest getting your bundle deals and holiday promotions out there sooner rather than later. Offer these bundled lotion packages with gift cards for a set amount. This makes for an easy gift because there is something for the recipient to open and you will gain a new tanner!
Don’t forget to reward your customers! Offer a free upgrade or $10 credit for each bundle package or gift card your existing members buy. What an easy way to gain sales! You reward them for shopping with you.
Stock & Displays – this is the biggest mistake I see in holiday preparation at salons: not having enough products on hand. Pick your bundle kits and order an appropriate amount. Making sure you don’t run out will ensure more sales. Also – if your guest doesn’t know what a great deal it is, then they won’t be as likely to purchase it. Make a display for your counter with the bag or box deal and print a little sign to put in a picture frame explaining what comes in the kit and what the value of the deal is.
Whatever promotions, specials and holiday deals you decide to run in your salon, make sure your staff is educated and prepared to explain, sell and ring up these deals.
