Dear Readers,
It’s the first week of June as I’m writing this letter for the July issue – makes me feel like the summer’s half over already! Such is the nature of the magazine business.
Being in the magazine business allows Team IST to help promote the upcoming ITA Tanning World Expo. I’m very happy that the Association is producing trade shows again and is planning an experience that will be valuable to members of all industry sectors. This event will get you energized and prepared to change your game – I urge you to make this small investment in your business and attend. It’s going to be a great time in Columbus, OH for the entire tanning community and you need to be a part of it!
I’m equally happy that the ITA chose Sun is Life® Training and Certification as the featured salon operator education program for the TWE. Thousands of salon operators have benefitted from our training and are seeing the results of more professionalism among their staff. Being trained on the core principals of salon operation instills pride and confidence that translates to more sales and a better reputation in your community. Check out the special TWE certification price and register now to make sure you have a seat in the classroom. You can find program details and testimonials from Sun is Life tanning pros at sunislife.com.
When you get right down to it, the tanning community is quite small, and in our 18 years of publishing IST, we’ve learned that salon pros are really awesome people! So many of you have shared your business advice over the years – several were willing to offer tips for getting through what is the “slow season” for many of us (aka JASON).
If you’ve read our Cover Stories on the teen tan bans, I hope you decide to join the fight against this restrictive legislation if it’s proposed in your state. IST contributor Joe Schuster collected some interesting “Reader Feedback” on this issue.
I know that many of you enjoy the columns by industry veterans who care enough to take the time – sometimes sitting in an airport – to offer their expertise and help make IST a valuable business tool. As always, there’s plenty of great reading from our dedicated contributors in this issue!
Sincerely,
Vince
If there’s something you’d like to see in your IST, please email vince@istmagazine.com.
