NASHVILLE, TN – As Election Day 2024 drew near, JK Products & Services invited salon operators to “shake off the stress” of an eventful election year and step out with a refreshing glow-up!
Along with co-sponsors Devoted Creations and Light Tech-Light Sources, JK hosted 265 attendees at the luxury industry event on November 2-3 at the Westin in Downtown Nashville to showcase the latest and greatest tanning and wellness technology.
Boasting an impressive agenda, this year’s event featured a welcome party offering light bites, drinks, a hat bar and more. The real stars of the show were the exciting equipment releases and an introduction to a new chapter in the wellness and tanning industries. Ergoline had been teasing the release of its highly anticipated and innovative new products – the Elements and Spirit tanning systems.
Amidst the buzz of an energetic crowd, Team JK pulled back the curtain to reveal their latest contributions to the tanning industry. “The Elements tanning system is a new way to tan – where paradise meets perfection,” stated JK Products President & CEO, Brynn Scarborough. “These advancements are propelling us into a new era of tanning.” The Elements unit features an entirely LED tanning bed base and a powerful multi-color spectrum to deepen, darken and extend tanning results. Offering tanners a vacation without the baggage fees, this warm destination was the crown jewel of the Glow Up exhibit floor as attendees flocked to experience the first in-person tanning sessions offered.
“With a customizable external light show and a show-stopping experience, the Elements impressed excited salon operators all weekend long!” Scarborough exclaimed.
Also on display, the Spirit tanning system dazzled attendees with its energy-efficient performance. Spirit’s elegant and compact design reduces energy consumption without compromising tanning results.
“You are why we innovate to improve your businesses and your customers’ lives, and we host these events for you all to enjoy!”
Brynn Scarborough, President & CEO, JK Products
Attendees were excited to see their favorite Ergoline classics, like the Sunrise 7200 Hybrid and the TLT, as well as some refreshed takes on classic beds. The Shine and Pulse units offer a fabulous tan and a low, compact footprint at an attractive introductory price.
JK continues to enhance its wellness portfolio, which was on display at the Glow Up. Guests could retreat to the Wellsystem Wave bed for a much-needed escape from the crowds or to treat their sore muscles after exploring Downtown Nashville. This automated dry massage unit combines water jets with light, aroma and meditative sounds to soothe and relax the mind and body.
The Revive Red Light standup and laydown units rejuvenated participants under the red, LED glow. Focusing on skincare, total body, active recovery and complete rejuvenation, the Revive series efficiently enhances skin’s appearance and the feeling of total well-being.
When asked about adding red-light sessions to their tanning salon menu, attendees Tiffany Nelson and Jason Berry from Beaches Tanning Center (Salt Lake City, UT) had great feedback to share with JK representatives.
“I was shocked at how soft my skin was,” Tiffany shared after experiencing the Revive Red-Light Laydown. “I did not expect instant results – but I feel a difference.”
Jason had similar feedback, stating; “Our client base loves it! A lot of people come in just asking just for that; but doing a red light session on top of tanning is a game-changer for a lot of people.”
CryoBuilt was on hand to display their electric, whole-body cryotherapy systems. The cold chamber refreshed the crowd with an invigorating mist dispensed each time a guest entered or exited the unit, and the unit’s sleek design caught everyone’s attention on the show floor. With representative Mindy Bonner on hand, attendees indulged in a whole new experience with JK.
Saturday’s schedule included interactive “Knowledge Tables”, inviting attendees to learn from industry experts from a few of JK’s partners, such as Devoted Creations, Eyesunshields and Universal Insurance.
As day two of JK’s Glow Up came to a close, a very special thank you message was shared with all who attended – the community within this industry that continues to show up and show out for JK.
“You are why we innovate to improve your businesses and your customers’ lives, and we host these events for you all to enjoy!” Scarborough concluded. “We love the opportunity to see you and engage with you live and in person each year. We cannot wait for what 2025 holds for us and what new products, events and experiences we’ll bring to you all!”
