Friday, February 13, 2026
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

  • News
    • All
    • Industry Happenings
    • News Extra
    quiet shhhh

    When You Get the Sale, Stop Talking

    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

  • Spotlight
    glo tanning arkansas paragould

    It’s Official: Entrepreneur Magazine Just Recognized Glo Tanning As A Top Franchise

    June 24, 2025
    Glo Tanning: New Salon Opening Spotlight

    From $12/Hour to Salon Owner in Just One Year: Emily Cardosa’s Journey to Glo Ownership

    May 22, 2025
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

  • News
    • All
    • Industry Happenings
    • News Extra
    quiet shhhh

    When You Get the Sale, Stop Talking

    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

  • Spotlight
    glo tanning arkansas paragould

    It’s Official: Entrepreneur Magazine Just Recognized Glo Tanning As A Top Franchise

    June 24, 2025
    Glo Tanning: New Salon Opening Spotlight

    From $12/Hour to Salon Owner in Just One Year: Emily Cardosa’s Journey to Glo Ownership

    May 22, 2025
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Features Feature Story

Maintaining a Leadership EDGE in Turbulent Times

Jill Johnson by Jill Johnson
March 2, 2020
in Feature Story
Reading Time: 4 mins read
0
jozefmicic / stock.adobe.com

jozefmicic / stock.adobe.com

0
SHARES
7
VIEWS
Share on FacebookShare on Tweeter

Why is it that some people seem to weather any business storm or crisis without appearing to break into a sweat? How is it that they always seem able to recover from a stumble and move on to even greater success? Are they immune to failure because they have won the Success Lottery? No. Those who achieve success during turbulent times do so because their approach to leadership has an EDGE: They understand the value of external information. They establish a framework for their decision-making. They develop goals to provide a focus for accountability. They also take advantage of outside experts to provide them with additional insight.

[gap height=”15″]
External Information is Essential

[gap height=”15″]
Leaders who have an EDGE in achieving success no matter the situation understand the value of using external information. They know it is vital to understanding what is going on with the target markets they serve, especially when they are in a distressed situation. These leaders continually reassess their assumptions about their circumstances and they look for deeper insights to help them understand the complexity of the distressing situation.

You might also like

Letter From The Publisher – March 2025

Shining a Light: My Experience at the Heartland Tanning VIBE Expo

Compliance Reliance

[gap height=”15″]
EDGE leaders focus their time and energy on asking the hard questions that help them go deeper into understanding the alternatives available for resolving their situation. They do not hide in their office with the door closed when they are working through a challenging situation. They get out of their day-to-day bubble and look outward to gain new ideas.

[gap height=”15″]
EDGE leaders leverage abundant external information to provide them with insights to use for reviewing their own situation. This external information is often the catalyst for a new beginning. They adapt and take advantage of evolving circumstances and emerging opportunities to provide a foundation for even greater future success.

[gap height=”15″]
Decisions Use a Framework of Critical Criteria

[gap height=”15″]
Leaders who have an EDGE always develop a solid framework for making critical decisions. They understand that this framework will help them manage their emotions as they deal with the anxiety and pressure brought on by a business crisis. A solid decision framework provides focus for the criteria that they will use to evaluate their options. They also use their decision framework to consider the implications of each choice available to them.

[gap height=”15″]
Leaders with an EDGE use the questions they asked during the information-gathering phase to ensure they consider a wide range of alternative solutions. Yet, they drive their decision-making by using their decision criteria to help them establish a framework for their priorities. They are attentive to the nuances each option provides. They prioritize the value of each element of their decision criteria. They use their decision framework to determine what they need to do to reclaim their success as they sort through their various decision options. Knowing the boundaries for their decision-making gives them a more objective sense of how to evaluate their options. It moves them to a more detached and impartial view as they go through their evaluation process.

[gap height=”15″]
These leaders do not avoid making decisions. They use decision criteria to control their emotions and stay focused on the most critical decisions that need to be made. They consider the consequences of implementing each option and are laser-focused on the elements that matter the most to resolving the critical issues.
[gap height=”15″]
[gap height=”15″]

Those who achieve success during turbulent times do so because they understand the value of external information.

[gap height=”15″]
Goals Focus on Daily Accountability

[gap height=”15″]
Leaders who have an EDGE set high goals for themselves. When circumstances collide to put up barriers to their achievements, they reassess their goals and then, create new ones. Their goals stretch their leadership capability and provide them with clarity for their ongoing learning to expand their excellence. They establish metrics to measure their goal achievement. They use data and information to measure their performance.

[gap height=”15″]
Everything they do is focused on moving through the tough time to seek out options for resolving the situation. Yet these leaders take it further by pushing themselves to achieve even more. They view a difficult time as something that tests their abilities. They embrace the challenge this provides and they trust themselves to succeed by using thoughtful processes. They know they have the tenacity and focus to reach their goals each day and throughout their careers.

[gap height=”15″]
EDGE leaders view their role as one in which they need all hands on-deck to solve the problem. They share accountability with other members of their team which helps to deepen team bonds while creating stretch challenges for them, too. The best EDGE leaders hold their teams accountable but they never abandon their team or the challenge. They collaborate to resolve it.

[gap height=”15″]
Experts Provide Additional Insight

[gap height=”15″]
Leaders who have an EDGE use outside advisors to augment their understanding of their options and to serve as an objective sounding board. The best advisors are the ones that challenge the leader’s thinking and help move them beyond the status quo. Seasoned advisors have seen challenging situations like this countless times. These leaders take advantage of outside expertise to gain deeper insight and move more quickly to understand and implement their available options.

[gap height=”15″]
Outside advisors may bring forward alternatives that had previously been dismissed because they were not fully understood or it was unclear how to tweak them for effective implementation. Once the array of options is on the table, working with outside advisors helps EDGE leaders assess the real benefits of each alternative while supporting them as they deal with the overload and pressure of a distressing situation. These leaders don’t feel so alone or isolated from deeper insights. Outside experts also provide a buffer so they can maintain their leadership authority in front of their employees.

[gap height=”15″]
Final Thoughts

[gap height=”15″]
Using the leadership EDGE to achieve success in turbulent times is not easy. It requires discipline, laser focus and daily effort. Those who continue to achieve success even after surviving a crisis recognize that they have to change and adjust to the evolving situation. When they do, they create opportunities to develop a real strategy for enduring success. When you thoughtfully look at your own circumstances, you can develop your own leadership EDGE to evaluate your situation and chart a course for ongoing success.

 

Previous Post

Create the Ultimate Buying Environment

Next Post

From the Publisher March 2020

Ready for a Great Season!

Jill Johnson

Jill Johnson

Jill Johnson is the President and Founder of Johnson Consulting services, a highly accomplished speaker, and an award-winning management consultant. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted nearly $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more info, visit jcs-usa.com.

Related Posts

Feature Story

Letter From The Publisher – March 2025

by Onyi Odunukwe
March 18, 2025
Feature Story

Shining a Light: My Experience at the Heartland Tanning VIBE Expo

by Kristin Smithers
March 18, 2025
sunbed
Feature Story

Compliance Reliance

by Joe Schuster
March 18, 2025
sunbed
Farr Factor

Peak Season 2025 Success: Proven Strategies to Boost Profits

by John Farr
March 17, 2025
Glo tanning palm harbor FL
Feature Story

Glo Tanning: New Salon Opening Spotlight

by Ossiana Tepfenhart
March 17, 2025
Next Post
grandfailure / stock.adobe.com

From the Publisher March 2020

Ready for a Great Season!

Recommended

January 2026 – Sun Is Life Digital Edition

January 2026 – Sun Is Life Digital Edition

January 5, 2026
SUN IS LIFE DECEMBER 2025 PHOTO CLIP

December 2025 – Sun Is Life Digital Edition

December 1, 2025
November 2025 – Sun is Life Digital Edition

November 2025 – Sun is Life Digital Edition

November 10, 2025
October 2025 – Sun is Life Digital Edition

October 2025 – Sun is Life Digital Edition

October 6, 2025

Popular Posts

  • The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    0 shares
    Share 0 Tweet 0
  • Red-Light Therapy: Do Skincare Products Help or Hinder?

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • Four Seasons National Tanning Expo
    A Sign of a Great 2024!

    0 shares
    Share 0 Tweet 0
  • March 2025 Digital Edition

    0 shares
    Share 0 Tweet 0

Don't Miss It

January 2026 – Sun Is Life Digital Edition
Digital Edition

January 2026 – Sun Is Life Digital Edition

January 5, 2026
SUN IS LIFE DECEMBER 2025 PHOTO CLIP
Digital Edition

December 2025 – Sun Is Life Digital Edition

December 1, 2025
November 2025 – Sun is Life Digital Edition
Digital Edition

November 2025 – Sun is Life Digital Edition

November 10, 2025
October 2025 – Sun is Life Digital Edition
Digital Edition

October 2025 – Sun is Life Digital Edition

October 6, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.