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Home Profiles In Focus

Norvell University Colorology Learn & Earn…

John P. Ribner by John P. Ribner
April 1, 2014
in In Focus
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By taking Norvell University’s Colorology Certification, tanning professionals will earn a lot of green while helping their salon guests achieve the perfect shade of bronze. Chances are, this amazing new educational program from Norvell Skin Solutions is coming to a city near you!

What makes this education unique? “After years of feedback from both Norvell staff and thousands of spray-tan technicians, I put the program together to add to our Norvell University offerings,” said Brandon Cardinal, Vice President-Sales & Marketing. “The Colorology class discusses the differences in each of our 11 shades; by helping salon pros distinguish between them, they’re better able to narrow down the color options they wish to offer their salon guests.”

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How do salons benefit from this training? “When salon operators choose the Norvell colors they wish to offer,” Brandon said, “we take these options and develop a new and improved pricing scale and menu they can use in their businesses. This streamlines their process while maximizing their profit potential and up-selling techniques.”

Does Norvell Skin Solutions offer marketing assistance? “In addition to Colorology, we offer extensive help to salon operators. Salon pros can meet, explore, share and compare by visiting norvellsunless.com and norvelluniversity.com, as well as Norvell Sunless and Norvell University Facebook, Instagram and Twitter.”

How do salon pros take Colorology and other Norvell training courses? “We have five levels of Norvell University certification training which are free of cost up to $149. We’ll soon be launching our 2014 sunless symposiums in five major U.S. cities: Atlanta, Chicago, Dallas, L.A. and Nashville. Just visit norvelluniversity.com to sign up and register!”

Founded in 1983, Norvell® Skin Solutions, LLC manufactures the industry’s No. 1-selling sunless systems and products. The company is owned and operated by three generations of the Norvell family, and has won multiple IST Magazine Industry Choice Awards for its products and educational program.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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