Fitness competitions can be a gold mine for spray-tan technicians, and the folks at Pro Tan® want to help you strike it rich. The lotion manufacturer’s Competition Certification Program was created to educate salon operators on proper fitness competition tanning techniques.
What’s unique about your training? “This is the first time a major manufacturer has offered this type of certification to salons,” said Robert Kaufman, Pro Tan Brand Manager. “We educate salon pros about fitness competition products as well as the difference in competition color solution. Upon completion, the now Pro Tan Certified Salons are now ready to spray-tan fitness competitors. Those salon pros also utilize Pro Tan Competition products, which have been No. 1 with fitness competitors since 1987.”
How does this training benefit salons? “With the average retail price for a competition spray-tan being between $115-150,” Robert said, “fitness competitions offer salons a completely new revenue stream. There are more sanctioned competitions being promoted all the time and more competitors signing up to take part in them, creating a large pool of potential clients. Best of all, fitness competition season starts to pick up as tanning’s peak season slows down!”
Does Pro Tan help salons with marketing? “We encourage salon owners and their staff to visit local gyms and health clubs to promote this service, as well as to advertise in any local fitness publications. We will assist them by listing their salon name and location on Pro Tan’s website so competitors have a database of facilities where they can get a stage-ready spray-tan and purchase competition tanning products.”
How can salon pros get Pro Tan’s Competition Certification Program and Competition products? “Those who want to learn more can visit SprayWithProTan.com. Currently, salons can purchase Competition Tanning Solution and products through our distributor network.”
Founded in 1987 by Stacy Kaufman, Pro Tan specializes in competition tanning products.
