DALLAS, TX – Palm Beach Tan continues its steady, national expansion with the opening of four locations in the Richmond area within the past six months. The newest facility, built on the company’s flagship salon design platform, opened in May in Mechanicsville.
With the opening of the four Richmond area locations, Palm Beach Tan now operates 266 locations in 23 states. Part of the chain’s growth strategy has been to expand through the acquisition of quality, local salons. Two of the new facilities were acquired from local operator, Sun Salon, and a third, in the Midlothian area, from Tan Right. The salons are being upgraded to Palm Beach Tan standards with new equipment, upgraded interiors and expanded product selections. In addition, all existing customers were rolled into the company’s fully-automated tanning rewards program, Palm Beach Tan Premier.
“The acquisitions of Sun Salon and Tan Right were an ideal opportunity for Palm Beach Tan to quickly expand its footprint in the Virginia area,” said Diane Lucas, President/COO of Palm Beach Tan. The signature element of the new facilities is sunless tanning, and the Richmond area salons feature more Mystic Tan and Versa Spa sunless booths than any other area salon.
“Our concept represents a dramatic upgrade in what tanners expect from a salon,” stated Lucas. “We’ve redefined the luxury tanning category. Our salons provide the most professional sunless services offered anywhere, all backed by our 100% satisfaction guarantee.” The new salons will also feature a full selection of tanning and skincare products from Mystic Tan, Versa Spa Skincare Systems, Australian Gold and California Tan.
To celebrate the grand opening of the chain’s flagship store, all four Richmond area Palm Beach Tan salons offered free sunbed sessions and $15 spray-tans May 3-6.
Founded in 1990, Palm Beach Tan, Inc. operates under the brands Palm Beach Tan, Palm Beach Tan Sunless, and Planet Tan. For more info, visit palmbeachtan.com.
