The sun is shining, the birds are singing and springtime is almost here! The seasons are changing and temperatures are rising, shouldn’t your business do the same?[gap height=”10″]
Tanning industry experts like yourself are in the business of beauty – people visit your salon to look and feel their best. If you offer them a variety of services to meet their wellness and beauty needs, not only will they visit more often, but word will spread and you’ll also garner new customers with your new offerings.[gap height=”10″]
Change can be tough, especially if you’ve been working a plan that has been successful in the past. However, without change, we simply cannot grow and without growth, your business will eventually become stagnant. Don’t get stuck! If you are open to diversification, you can start by thoughtfully planning new ways to increase your revenue and the customer experience at the same time. This is how your business becomes golden![gap height=”30″]
The Do’s and Don’ts of Diversification[gap height=”30″]
Do make sure your business has multiple sources of income.[gap height=”10″]
Offering multiple services allows you to change your priorities if one service experiences a lull or becomes less popular with customers. Multiple income sources provide you with protection. You may find that a specific service is the top-seller one month, while another service becomes the favorite the next.[gap height=”30″]
Do become a one-stop-shop.[gap height=”10″]
Your clients are well-rounded people – they enjoy beauty, wellness and fitness services – sometimes going to other businesses to achieve a desired look or health benefit. So, why not make sure your business is well-rounded, too?
Enable your customers to receive multiple services at your facility, saving them precious time and putting more money in your pocket.[gap height=”30″]
Do maximize your space.[gap height=”10″]
Treatment rooms can be a bit tricky. Do you have underutilized space in your facility? Now is the time to brainstorm ways to make those spaces or rooms multi-purpose. Keep your most popular services readily available, then consider bringing in services that can either move from room to room when necessary, or modify one of your rooms to allow for multiple uses.[gap height=”30″]
Don’t put all your eggs in one basket.[gap height=”10″]
There will be services that become fast favorites, and there may also be services you try that are a bit slower to take hold. If this happens, do not become discouraged thinking that you’ve made a mistake because you were banking on one small change making a huge difference. If you go into your diversification plan with an open mind and can-do attitude, you’ll be much more likely to succeed.[gap height=”30″]
Don’t bring in too many new things at once.[gap height=”10″]
The goal is to create a buzz and gain more business, right? That will be difficult to do if your staff and customers are overwhelmed by five new things at the same time. Introduce a new service and product pairing, gage the response, promote it, build it up a bit and then, introduce the next idea.[gap height=”30″]
Don’t stray too far from your core business.[gap height=”10″]
You’re in business for a reason: customers want what you offer and they have built loyal relationships with you. Diversification does not mean changing your entire business plan, it just means you’re adding to it. This goes back to the concept of growth, picking and choosing additional services does not make you less of a tanning salon. In fact, it improves your business by bringing in new customers, a new revenue stream and a chance to turn new customers into loyal advocates.[gap height=”10″]
To wrap it up, diversification protects you and your business. How? The beauty industry changes at a rapid rate and a change in trends may mean slower times in the salon. If your menu is diverse and attracts different customer types, a change in trends won’t break you. Instead, you’ll be readily prepared for what lies ahead with a larger client base![gap height=”10″]
Offering multiple services allows you to change your priorities if one service experiences a lull or becomes less popular with customers.[gap height=”10″]
