We are partnering with New Sunshine LLC to highlight salons in their Premier Salon Program. This month’s featured business is Studio Tan in Fort Wayne, IN. Owner Jenna Tyler has been a loyal supporter for many years.
I contacted Jenna to discuss the business and she shared her thoughts on how she started, and where she sees the business in the future.[gap]
Location: Fort Wayne, IN
Number of Stores: 4
UV Tanning Systems: 11-16 per location
Best Selling Lotions: New Sunshine Products Swedish Beauty Line
Other Services: Spray-Tanning
[gap height=”20″]IST: When did you open your first salon?[gap height=”15″]
Jenna: Studio Tan opened in October 2005.
[gap height=”20″]IST: What motivated you to pursue this business?[gap height=”15″]
Jenna: I was approached by the existing salon owner, who was looking to sell the business or possibly close the doors. I wanted to diversify my business portfolio, and this opportunity proved to be instrumental in doing so.
[gap height=”20″]IST: What do you enjoy most about the indoor tanning industry?[gap height=”15″]
Jenna: My favorite part is our amazing customers! Without their business and loyalty, we, as a company, would have nothing. Also, our staff represents the heart and soul of our organization and I am forever thankful for their involvement.
[gap height=”20″]IST: What makes your salons special?[gap height=”15″]
Jenna: First, we are family and locally owned. We offer amazing customer service, exciting lotion products and state-of-the-art equipment. We also offer affordable packages including a 7-day tanning package for only $10. And, all new customers get a free tanning session.
[gap height=”20″]IST: What do your tanners like most about Studio Tan?[gap height=”15″]
Jenna: Our salons provide an upscale tanning experience at affordable prices. We also feature a diverse line of tanning equipment that appeals to our customers’ preferences and needs.
[gap height=”20″]IST: What are your best-selling lotions?[gap height=”15″]
Jenna: We are a New Sunshine Premier Salon and we’ve had amazing success by educating our customers about the benefits of using superior quality lotions and skin care products. Of all the New Sunshine brands, Swedish Beauty products are among our best sellers.
[gap height=”20″]IST: What are your plans for the future?[gap height=”15″]
Jenna: We have four beautiful locations now and we’re considering expansion in the coming years, depending on the market and overall economy.
[gap height=”20″]We wish continued success to Jenna and Studio Tan! For more info on the New Sunshine Premier Salon Program, call 888.715.0681.
