As the pages of the calendar flip through fall and soon, to another new peak-tanning season, there are a few constants in our industry. One is the annual National Tanning Expo, which gives salon professionals from all over the country a chance to see all the great new products available, as well as educational seminars to help them work smarter, be more profitable.
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Of course, IST’s Sun is Life® Training & Certification is included in the agenda! Proudly, I’ve been involved in these industry trade events teaching indoor tanning certification for many years. These are top-shelf events and spreading tanning education has always been front and center.
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It’s great to see a mix of seasoned veteran salon operators sending their staff to get training and participate in the events, as well as the newbies who just joined our industry and invest in attending this premier tanning certification class. Sun is Life sets the standard, bringing salon teams up-to-speed with factual information on a wide variety of tan biz subject matter. Beginning with “UV and Your Skin,” students learn about indoor tanning in moderation and with responsibility, and so much more. Visit sunislife.com for a list and description of the modules.
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Although this program is available 24/7 in our online format, Sun is Life “classroom style” gives attendees first-hand knowledge presented in an easy-to-understand format. It also provides the opportunity to ask questions immediately as they arise, providing facts rather than hearsay. The information presented in the program forms the core of effective communication between salon operators, salon guests and prospective customers, alike.
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Sun is Life® sets the standard, bringing salon teams up-to-speed with factual information on a wide variety of tan biz subject matter.
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The variety of SIL topics includes discussions that arise with tanners regarding post-tanning “itch,” addressed in the “Pre-screen Routine” module. I’ve been in this industry for quite a while and still, the misconception of tanning “microwaves” that “cook” your internal organs (no, they can’t and don’t) still exists. One of the all-time and longest running falsehoods may be the tale of a tanner (typically a prom-goer or wedding participant) who had multiple sunbed sessions in a single day and then, perished (again, false). Many other common tanning bed myths are also examined.
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In the Sun is Life program, you learn the importance of the daily cleaning and sanitization of your tanning systems, both UV and spray-tan. We cover the “non-negotiable” policy of using only FDA-compliant eyewear during every UV session. The “Notions on Lotions” module reviews how and why it is vital to re-hydrate your skin after tanning. Have you ever had an issue with a disgruntled customer? Maybe one who does not believe she is “getting anything” after several UV sessions? Or one who will only tan on the “hottest” or warmest sunbed, because that assures her she is getting her money’s worth? Yes, these scenarios are reviewed in depth, as well.
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Do you struggle with tanning equipment maintenance? Sun is Life provides clarity with an in-depth review of the “ins and outs” of keeping your systems running smoothly. When the peak season hits and every dollar counts, the last thing that you want is a tanning system that is not functioning and forces your tanners to seek another facility.
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In short, this class is an opportunity to set your salon up for success now and for years to come. Hop online and get started today, and look for the award-winning Sun is Life program being offered at upcoming trade events near you!
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