Dear Readers,
The season is upon us!
I hope you were able to take advantage of all the education and networking opportunities offered at the recent trade events. If you did, many of you got a look at the great new products just launched for the upcoming season. You can see the latest creations from your favorite manufacturers in the ads throughout this issue, and we also have a sampling in our New Product Preview.. Are you and your team ready to sell, sell, SELL?
You can easily improve your sales numbers right now – training is abundant in our industry! Tanning product educators will be out in force and I urge you to take advantage of their expertise. We all know it’s true: not everyone we hire to work in our salons is a trained salesperson … so, what do you do? I believe that training is key to changing not only the course of your business, but the course of our industry as a whole. We must raise the level of professionalism that we communicate to the public and in our communities. That is why I created Sun is Life® Training & Certification, and now is a perfect time to make the investment in your team and your future. I’m very gratified to know that it has, in fact, changed the course of business for many salon operators. Visit sunislife.com for testimonials and details – the program is very affordable and ready when you and your team are – 24-7.
At ist Magazine, we strive to provide you with valuable information that helps you be successful. It’s been our mission since Day One back in 1997, and we work very hard to make it happen every month. Check out the “Tips of the Trade Compendium” for a look at the business-building articles we’ve presented this year that include ideas shared by many salon operators just like you. As always, I invite you to drop me a line if there’s a topic you’d like to see addressed in ist Magazine.
Finally, it’s salon operators just like you who make it possible for us to present our annual Industry Choice Awards to the dedicated product manufacturers and industry notables you voted for! Thanks to the thousands who participated and be sure to check out the list of Nominees for 2014. Congrats to all! Look for the list of Winners in our December issue.
I look forward to a renewed excitement in our industry in 2015. If more salon operators commit to training, avoiding health claims and raising their level of professionalism, I believe that it will be a year of expansion and growth – long overdue.
Thanks for reading. I wish you all a very happy and blessed Thanksgiving!
