With an Instagram business account, there are essential statistics and metrics available that, based on your goals, will hold different significance to your operation. I recommend you review this data at least once per week so you can adjust your IG strategy as needed.
Now, here is how you interpret the different groups of information that you will find in the “Insights” section of your business account.
Accounts Reached
In this area of your Insights Overview, you can see both the non-followers and followers your posts have reached. You can also see the type of content people respond to the most … More on that later.
These numbers are strong indicators of how well you’re growing your following or forming a community, if those are your goals with the platform. For the same objective, you will want to review the next set of data as well:
Content Interaction
The content interaction portion of Instagram Insights shows a comprehensive breakdown of the engagement you have received on each category of content. It takes into account likes, comments, shares and saves. From here, it is easy to determine what your ideal customer likes and what they’re looking for.
In addition to growth and community, there are clues on how to generate revenue within the app with these numbers.
Total Followers
While anyone with a personal Instagram account can see their total followers on their main profile, the Insights section takes things a step further. Here, you have access to:
- Everyone who has followed and unfollowed you,
- Top locations people follow you from,
- Percentage by gender and age range of your followers, and
- Times when your posts receive the most activity.
This information is particularly useful if you want to run ads and when choosing posting times. With that in mind, let’s review what other metrics you should prioritize when showcasing products or driving traffic to your site.
I recommend you Review the metric data at least once per week so you can adjust your IG Strategy as needed.
Instagram Shopping Stats
If one of your main goals is to sell products through IG, you will need to see how you’re doing by tracking two statistics:
First, see how many product views you get. Before anyone can buy your products, they have to know they exist. You want to make sure the number of people being exposed to your offer is continually increasing.
Next, look at product button clicks – this is when someone actually showed an active interest and went to purchase the product. If you see this number declining, it’s time to switch gears.
Up to this point, this data has measured efforts that only cost you time. But what about the ones you’ve backed with cash?
Website Traffic & Sign-Ups
Some of you may be using Instagram with the intention of driving traffic to your website or for lead generation through ads or certain types of posts. These are smart ways to use the platform to grow your business, but only if you’re getting results.
To track this, make sure your website taps and link clicks are doing well in your Insights tab, otherwise, you can end up spending a lot of money really fast, with lackluster results.
So far, I’ve offered a guide to setting goals and objectives with your IG business account, tips for successfully choosing content to post and how to measure your impact. But wait … There’s much more!
Check back next month for more Instagram Growth Strategies.
