FT. WAYNE, IN – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering a great way to help salons start the conversation with tanners about why eye protection is important – and more importantly, required – even before they walk through the salon door.
“Many tanners don’t realize why eyewear protects your eyes, and also that it’s REQUIRED and not optional,” reminded Eye Pro President, Brenda Fishbaugh. “Tanners sign a waiver that includes a lot of information, and that’s all they remember. Asking new guests, ‘Do you have your eyewear?’ might be seen as a bit confrontational. A better approach is to use subtle messaging in every form of interaction with your tanners to help remind them that eye protection IS required and why it’s so important.”
For example, display your eye protection options on or behind the front counter. Keeping them in their original display boxes really helps catch a tanner’s attention. A professionally-created sign posted in your lobby or hallway or placed on each tanning bed reminds everyone that eyewear is required. “If your staff has been eye protection-certified, framing and displaying their ‘eye expert’ certificates on the wall also sends a strong ‘eye protection is important here’ message,” reminded Eye Pro Office Manager, Jackie DeWald.
Social media is also a great way to bump your tanners with reminders. “When you run a professional salon with a highly educated staff, it’s so important to promote that fact to customers every chance you get,” said DeWald. “We want to make sure salons are equipped with all the tools necessary to let tanners know they have eye protection options,” she continued.
“Our FREE window cling placed on the front window of your salon or just inside the door is the perfect way to not only let tanners know eye protection is required before they walk in, but also that you carry the original ‘clean’ brand of disposable eye protection, and the best available,” explained Fishbaugh. “It helps start the conversation while reminding them that not all eye protection is the same.”
For a limited time, Wink-Ease is offering IST readers a FREE window cling for their salons. This cling can easily be removed for cleaning or repositioning. For your FREE window cling, go to WinkEase.com/promos and complete the pink online form. Use promo code: IST Cling.
For more info on Eye Pro products, visit WinkEase.com or call 800.726.8322. To take Eye Pro’s 30-minute eye expert training session, go to WinkEase.com, hover over the “Support” navigation button and then, select “Salon Training” from the drop-down menu. This valuable educational opportunity is FREE, available to take anytime AND earns you an “Eye Expert” certificate for each of your staff.
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