As the leaves start to change and the air turns crisp, it’s time to encourage your salon guests to embrace the beauty of the fall season!
As autumn approaches, it’s the perfect opportunity to spice up your tanning salon’s marketing efforts. With students back in school and people returning to their routines, fall is a great time to attract new customers and keep your regulars engaged. This month, we will discuss some effective fall promotional strategies.
Come On In!
Hosting a fall open house is another way to bring new clientele through the door and give them a chance to test out new equipment, tour your facility and go over more services in depth. This can be hosted when the salon is decorated with an inviting fall ambiance – warm colors, pumpkin spice-scented products, or just some pumpkins and leaves added to your decor. An open house allows a guest to take in your salon and see all the fantastic features you offer!
Embrace the Season
Create inviting fall-themed marketing graphics to display throughout the salon as well as posting them on all your social media platforms. With Canva, you can create fun graphic images and choose from various templates. You can display them in the lobby, as well as throughout the tanning/treatment rooms. This will properly showcase your desired promotions throughout all your networks.
Create a Fall Bundle
A fall-themed package would be a fun and enticing way to bundle multiple services together. Tailor each package toward the service you want to promote that month. Offering a grab-and-go gift bag tailored to a fall theme but also tanning related is a creative way to spice up a guest’s tanning routine. Include a fall fragrance-themed product – this time of year, a favorite scent would be anything pumpkin spice, like a facial scrub or moisturizer.
Get creative to ensure your salon remains a go-to destination for achieving a Gram-worthy autumn glow!
Education Time
Offering workshops on skincare, tanning or sunless tips and the benefits of different tanning products is a great way to educate your guests and get them to try new products and services. This will also announce exciting new lotion arrivals – product launch season is soon upon us! Your tanners will be eager to learn what’s new and you can host these workshops via social media or create weekly info posts.
Fall Fest!
Keep your customers engaged by hosting an exciting fall fest giveaway! This can be a chance to win a free month of tanning – tanners get entered to win every time they come in for a session or treatment, so the more they visit, the better their chances of winning. Or, host a “Best of Fall Tan” competition that rewards the winner with free tanning sessions or maybe your product of the month. They can send their submissions for the competition via social media messaging. At the end of the contest, you can create a social media post to announce your winner.
In conclusion, fall is a great time to entertain new and existing customers in various creative ways. By implementing these unique strategies, you can effectively promote your new fall products and packages to ensure your salon remains a go-to destination for achieving a Gram-worthy autumn glow!
