Dear Readers,
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I hope your spring season is off to a great start!
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Every year, the season kicks off with an exciting East Coast regional event that has jam-packed attendance and a top-notch agenda. Check out our coverage of the PC Tan 2020 Expo. Among the abundant educational opportunities, Susan Miller and Team PC again chose our Sun is Life® Training & Certification program to prepare salon operators and their teams to succeed at sales and offer their guests a premium experience.
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With tanners able to find services at many types of facilities these days, it’s critical that you offer what other places on the “planet” can’t: a professional tanning salon environment. A well-trained team is everything! Make it happen with Sun is Life Training – visit sunislife.com and get started now.
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When you’ve gained a new tanner, you may only have a month to gain their loyalty to your business. Selling long-term memberships is key to generating year-round revenue, and now is the time to lock them in. Check out Jerry Deveney’s feature, “EFTs That Never Quit” for proven strategies.
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Of course, you can count on our group of industry veterans to offer valuable and informative articles. One subject is in the news far too often of late – abuse of personal boundaries in the workplace. This month’s “Insurance Matters” piece explores ways to develop policies and procedures that define appropriate (and inappropriate) interactions between staff and guests in a salon environment.
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We always enjoy highlighting people in the tan biz, especially those who have weathered the storms and gained a great reputation in their communities. Joe Schuster caught up with veteran Kansas salon operators Howard and Teresa Terry for our “Salon of Distinction” feature. And, you can get to know a little bit about New Sunshine Field Rep, Lauren Ardizzone in the “7 Questions” piece.
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There’s much more in this issue – I hope you find some time to spend with your favorite tan biz magazine.
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Thanks for reading,
