April showers bring May flowers, as they say. The month of May also brings many holidays that offer opportunities for promotional giveaways and celebrations throughout the salon.
We of course have the headliners: Cinco de Mayo (May 5), Mother’s Day (May 12) and Memorial Day (May 27). But there are also other interesting observances happening, and salon promotions during this period can keep people on their toes and coming through the door before summer arrives – the slow season for most salons.
How about a Mother’s Day wellness event featuring your spa services? Offering a way to make moms feel pampered and good in their skin is a wonderful way to bring in new customers. May 12-18 is National Women’s Health Week – you could create a week-long spa event to highlight this observance while generating revenue with non-tanner clientele.
Including a big social media giveaway in your special promotion will also spread brand awareness for your salon. Giveaways are always a fun way to get people excited and engaged throughout your social media platforms and in your salon. It can be as simple as tagging a friend, re-sharing the post to their story, and for “extra credit” they can comment what their favorite product or service is that you offer. Not only will the giveaway reach more people, but it will also increase awareness of your service menu. Maybe some of your current customers don’t know what spa services are on you offer and how they could benefit from using them.
You could give away a spa service plus some of your best-selling spa products that would go hand-in-hand. On each day of the week-long promo, you could highlight the giveaway as well as a post detailing how the products make the service more effective, what role its ingredients play, etc. If you’re giving away a red-light session, you want to provide products that are red-light compatible. This information can also generate a future sale.
One of the biggest tools to take advantage of in the community is word of mouth. It promotes loyalty and brand recognition. Creating promotional cards and swapping them with other small beauty-related businesses (hair, nails, etc.) is a fantastic way to gain new business and spread brand awareness. Your cards could offer new customers half-off a package, or just a punch card that earns tanners half-off a product, service or even a free upgrade. This also would benefit the community as it allows people to get to know you and your business.
For Cinco de Mayo and Memorial Day, you can give away fun promotional items branded with your salon’s logo – sunglasses, cups, etc. that help promote your brand outside of the salon. For Cinco de Mayo, you can do everything “5” related – Buy 5 Sessions/Get 5 Free, $5 packets, $55 monthly package, etc. Memorial Day promos can focus on helping tanners get ready for the summer season. You can offer a discount for veterans, as well as a retail package deal. A “Summer Kick-off” promo would also end your May sales with a bang!
Tailoring events toward special days happening on the calendar or in your community is a great way to get people involved and spark new business. Everyone loves the excitement of a creative promotion, and using your social media makes them even more profitable!
