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Home Profiles Something Extra

Sudatonic Infrared Body WrapTurn Up the Heat on Revenue!

John P. Ribner by John P. Ribner
July 1, 2012
in Something Extra
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If indoor tanning is truly a look good/feel good industry – which it is – then, Sudatonic’s infrared body wrap could be the perfect addition to your salon’s spa-service menu.

Whether it’s the economy, negative publicity or other factors, many tanning salons are experiencing a decline in revenue. To remedy this, smart salon operators are diversifying their service menus by incorporating a variety of spa services that appeal to their clients. Among the most popular of these services are infrared body wraps, largely because the benefits they offer appeal directly to the same type of people who love to tan … and nearly everybody else, as well! Sudatonic’s infrared body wraps are made with tanning salon owners in mind by creating a system that offers their clients an easy, no-hassle way to lose weight and reduce the appearance of cellulite, while also offering salon operators a way to increase revenue. It’s a win-win situation!

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Sudatonic infrared body wraps provide an easy way for people to achieve a host of cosmetic benefits. “Unlike the herbal body wraps that require people to be wrapped in cloth strips from head to toe, this system offers a blanket and sleeves that a user simply slips into,” said Craig Kelly, Sudatonic Managing Partner. “Once it’s on, clients lie down and relax for the duration of their session. In just 45 minutes, the infrared energy produced in the system penetrates the skin to break down fat tissue, eliminate toxins and metabolic waste, helping users burn up to 1,400 calories while also detoxifying their body and skin and reducing the appearance of cellulite. Some people also use the body wrap for relief from muscle and joint pain and fatigue.”

The body wrap by Sudatonic is the perfect spa-service addition to any tanning salon, Craig says, and he should know – he not only works for the company, he’s also the owner of Tan at the Islands in Encinitas, CA. “I came across Sudatonic while searching for a body wrap system to offer at my tanning salon,” he said. “I purchased one and started selling sessions, and the system paid for itself in less than two weeks and we earned more than $16,000 in session revenue in our first two months, with an additional $2,000 in product sales!” Because he was so impressed with the system, Craig is now a partner in the company and helps other salon owners market, sell and succeed with Sudatonic.

Sudatonic designed its body wrap to be affordable. The “Budget Package” includes the wrap, controls, body-fat analyzer and marketing materials, currently on sale for $,1995, while the new Tanning Salon “Turnkey Package” offers all that, plus two additional lotion products, disposable bodysuits, a modified T-Max timer and additional marketing materials for $2,495 (sale price). The lotion products – Fusion full-body application and Focus cellulite-reduction cream – have a suggested retail price of $29-$39. “We recommend selling sessions and packages for various prices depending on each salon’s demographics,” Craig said. “Establishing a pricing structure is just one of the many things I help our salon clients with – all they have to do is pick up the phone and call me.”

The Sudatonic infrared body wrap system is affordable, effective and tailor-made for tanning salon owners looking to increase their revenue through diversification. To purchase the Sudatonic body wrap system, or for more information, contact Craig Kelly at 760.519.0971, email tansalons@sudatonicusa.com or visit sudatonicusa.com.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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