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Home Publisher's Letter

From the Publisher January 2022: Happy New Year!

Vince Lorraine by Vince Lorraine
January 4, 2022
in Publisher's Letter
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Dear Readers,

Last year at this time, our industry was still struggling and gathered for trade events only in the virtual world. Crazy times, indeed. All credit to the companies that got creative and made it happen; but in a community as small as the tan biz, there’s nothing like the in-person opportunity to reconnect with each other.

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That said, I’m happy to mention the upcoming events being hosted by two top product providers. On February 4-5, Heartland Tanning will present their Product Prep & Retail Coaching Bootcamp in Blue Springs, MO. Among the variety of great training opportunities available is IST Magazine’s popular Sun is Life® Salon Operator Certification class, presented by Director, Joe Schuster. On February 25-26, Tanning Supplies Unlimited will host their Expo 2022 in Downtown Indianapolis, IN with a packed agenda that includes an exciting equipment reveal. These distributors will dedicate considerable time and resources to help tanning salon professionals get ready to crush the upcoming season. Don’t miss these opportunities!

I want to take this opportunity to express my thanks to everyone who supports IST. From the contributing writers providing expert content on so many subjects and the readers who tell us they enjoy every issue, to the loyal advertisers who make it possible to print this publication each month. We appreciate you!

At the helm of two of our MOST loyal advertisers are Leif Vasstrom of Supra Technologies, and Lewis Henry of Devoted Creations. They are both good friends of mine and are profiled in our “7 Questions” feature this month, just for fun. Gotta have some fun, right? They’re enjoying the sunshine in CA and FL while I’m in MI shoveling snow in my driveway – so unfair. (I don’t really shovel my driveway.)

Whether you’re selling sunshine where it’s warm or freezing, I want to wish you a healthy and prosperous New Year!

Previous Post

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Love is in the Air!

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

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