Saturday, July 12, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Publisher's Letter

From the Publisher July 2021
Staying Positive!

Vince Lorraine by Vince Lorraine
July 1, 2021
in Publisher's Letter
Reading Time: 2 mins read
0

BalanceFormCreative / stock.adobe.com

0
SHARES
0
VIEWS
Share on FacebookShare on Tweeter

Dear Readers,

For the tanning industry, July is typically the start of “JASON” – the months of July – November when many salons experience the summer slowdown. Of course, there are a couple of different ways to look at it, depending on your situation. Maybe you’ll consider this the time to go with the flow and relax a bit, take a vacation – especially after the crazy roller coaster ride we’ve all been on. Or, perhaps you dive into making some cosmetic improvements or equipment upgrades. Tanners at my salons were so ready to get back into their regular sessions, we had a gangbuster spring!

You might also like

Letter From The Publisher – April 2025

Letter From The Publisher – February 2025

From the Publisher January 2025

If you’ve been reading your spring IST issues, you may have gleaned some ideas for keeping tanners active at your facility through the summer season. This month, “Notes from the Road” is another article offering ways to keep your current clientele engaged with your business – such as creating added value for tanning packages with products and services, or enhancing your social media and text marketing to stay connected. Implementing just one of these tips could make a significant difference in your bottom line this summer.

We get constant comments on our variety of content, including the features written by business experts from around the country. Sure, we need articles about the tanning industry, salon operation and how to sell products (our monthly contributors are GREAT); but a tanning business is the same as any other in many respects. For instance, many small business owners will admit to being a “micromanager” – I was guilty of this for a couple of decades before I was able to relinquish some control. Check out “The Micromanager’s Recovery Guide”, and three other articles that offer a big helping of food for thought.

As we ease into JASON, I hope you’re like me – counting your blessings and staying positive about the future of our industry.

 

Previous Post

How I Convince my Tanners to Wear Eyewear: Part One

Next Post

Don’t be the Hot Mess Boss
5 Communication Habits of the Emotionally Intelligent Leader

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

Related Posts

Publisher's Letter

Letter From The Publisher – April 2025

by Onyi Odunukwe
April 1, 2025
Publisher's Letter

Letter From The Publisher – February 2025

by Onyi Odunukwe
February 17, 2025
From the Publisher January 2025
Publisher's Letter

From the Publisher January 2025

by Onyi Odunukwe
January 2, 2025
From the Publisher December 2024
Publisher's Letter

From the Publisher December 2024

by Onyi Odunukwe
December 2, 2024
November 2024 Digital Edition
Publisher's Letter

From the Publisher November 2024

by Onyi Odunukwe
November 1, 2024
Next Post

Don’t be the Hot Mess Boss
5 Communication Habits of the Emotionally Intelligent Leader

Recommended

ist-july-2025 cover

July 2025 – IST Digital Edition

July 7, 2025
IST June 2025 Cover

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other

Planning For Trouble With Merchant Advances

April 7, 2025

Popular Posts

  • The Heat Is On Sun Protection Lotions

    10 Tips To Abolish Raccoon Eyes

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • A TOWEL IS NOT ENOUGH!

    0 shares
    Share 0 Tweet 0
  • Red-Light Therapy: Do Skincare Products Help or Hinder?

    0 shares
    Share 0 Tweet 0
  • Let’s Talk About Stripes, White Patches & White Spots.

    0 shares
    Share 0 Tweet 0

Don't Miss It

ist-july-2025 cover
Digital Edition

July 2025 – IST Digital Edition

July 7, 2025
IST June 2025 Cover
Digital Edition

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover
Digital Edition

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

April 7, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.