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Home Publisher's Letter

From the Publisher June 2022: Carpe Diem!

Vince Lorraine by Vince Lorraine
June 1, 2022
in Publisher's Letter
Reading Time: 2 mins read
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Dear Readers,

As of this writing, I have just returned home to MI after attending the “Experience Ergoline” event in Clearwater, FL. The JK Products team produced a first class event at a top-notch property. (Look for coverage in the July issue.)

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The event was attended by serious salon operators ready to move forward with the evolution of the industry. The stars of the show were the new Ergoline systems, including Total Light Technology – very exciting! And of course, it was great to reconnect with some industry veterans I’ve known for decades. Such great people in the tan biz!

We highlight two such industry veterans in this month’s “7 Questions” feature: Suntan Supply Co-Founders, Bill Gallagher and Marty Gallagher. When these brothers from Ohio decided to pursue the tanning business back in 1994, they jumped in all the way!

As with any industry, much has changed in four decades. At IST Magazine, one thing has remained constant through our 25 years: our goal is to provide a valuable resource that helps you work smarter, whether you’re a newbie or a veteran. This month, our expert columnists offer their knowledge on topics including the ways salon software can help your business go green and what a solid sales commission structure can mean to your bottom line. With a properly trained salon staff, you should be realizing 25% of your sales in product!

I don’t know about you, but I’ve always considered the busy season “trail-off” as a time to address salon maintenance and deep-cleaning my stores. These subjects and so much more are covered in the Sun is Life® Training & Certification program. Every day, salon operators are enjoying the benefits of this award-winning training – one such owner is Kelly Case of Bradford, PA. Her business, The Glow, is featured in this issue. Really, what is your team without consistent training that includes all the key elements of daily salon operation and professionalism? You could be featured next! Begin your salon’s evolution and check out Sun is Life at sunislife.com.

Thanks for reading,

Previous Post

The Glow: Focused on the Guest Experience

Next Post

6 Things Every CEO Needs to Know About Branding to Better Manage the Human Side of Business

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

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