Swedish Beauty Botanica® tanning lotions are premium products that are 95 percent natural, healthy for the skin and designed to produce streak-free, bronze results. Two newly introduced products, Green with Envy™ and Sweet Escape™, have gone on since their November 2013 debut to do even more than promote dark, even color. They have earned not one, but two awards for innovation in packaging and design. First, they received an American Packaging Design Award in the Health & Beauty category from Graphic Design USA (GDUSA). Second, during the 2014 National Association of Container Distributors (NACD) Packaging Awards, the duo received a Bronze Award in the Cosmetics & Personal Care category.
Given the brand’s focus on natural ingredients and bronzing processes, Swedish Beauty wanted the bottles for these unique products to project a similar look. To achieve this, they combined their sleek bottle style with a modern closure design that reflects Swedish Beauty’s pure and unprocessed intention. The design features a flip-top that sits atop a long collar with a wood grain finish. The wood texture provides a direct link to the brand’s goal of providing high-end, sophisticated and quality products, all while creating a beautiful shelf presence for salon or spa.
For more info, email Assistant Brand Manager Carly Griffin at carly.griffin@newsunshinellc.com ■
