Indianapolis – The new decade marks ten years of premium tanning products bearing the name of reality TV’s “Jersey Shore” alum, Jenni “JWOWW” Farley. The product line is produced by New Sunshine.
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In 2010, Farley launched her first indoor tanning lotion with Australian Gold. Since then, she has developed an entire line of tanning products that have taken the world by storm. “Her lotions focus on enhancing the skin’s ability to bronze, making color the highest priority,” explains Australian Gold® JWOWW Brand Manager, Katie Smith. “Testing and providing design inspiration for each product herself, she leaves each one with a JWOWW touch.”
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To help celebrate this milestone, salon operators can order the just-released Private Reserve Party Favor™ specialty bronzer, available in a limited quantity. “The Dazzling Dark Bronzer is uniquely formulated with Caramel and DHA to deliver instant, event-ready results,” explains Smith. “The product also creates delayed color development and provides intense hydration while ensuring no color transfer from the bronzer.”
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Another exclusive feature of the anniversary lotion is Kaleidoscope Smoothing Blend, which has Caffeine, Protein and Specialty Silicone to help tone and soothe skin, while blurring imperfections for smooth, elegant results. “Salon tanners will love the luxurious after-feel and the silky softness from the Intense Moisture Blend,” Smith continues. Unique to this limited quantity bronzer, a new, hammered rose gold cap gives the bottle an extra special look.
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The entire Australian Gold family is happy to share the JWOWW anniversary with salon operators everywhere. “We are thrilled to be celebrating ten years working with Jenni and can’t think of a better way to mark this milestone than with a new, amazing product!”
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Jenni Farley is very excited about the anniversary product release. “This Party Favor™ is for my amazing supporters!” she exclaims. “Without them, there would be no reason to celebrate after ten amazing years. Here’s to the next milestone!”
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