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Aviva Labs Natural Spray Tanning Debuts Branding Update

IST Magazine by IST Magazine
November 1, 2012
in In The News
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WOBURN, MA – Aviva Labs Natural Spray Tanning has rolled out a new look, website and tagline this fall to its clients, worldwide distributors and the spray-tanning industry at large. AvivaLabs.com has been completely updated with the company’s new look.

“We released 12 new products this year including City TanTM the world’s first 30-Minute Wash-Off TanTM and while our products are now becoming popular in over 110 countries, I realized it was definitely time for our own ‘make-over!’ I am proud of my team for creating a site that is not only aesthetically pleasing, but also easy to navigate and includes a wealth of business building tips,” said Aviva Labs CEO, Mitch Bloom.

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The user-friendly AvivaLabs.com allows easy accessibility to product info, reviews and spray-tan business advice. The site features a distributor map where beauty business owners worldwide can find Aviva Labs Natural Spray Tanning.

“Not only did we want to share the positive emotions that come with a great spray-tan, we wanted to share the wealth of information we have learned over the years to help spray-tanning businesses succeed,” said Brian Petersen, Aviva Labs’ National Business Director. “I put together a learning library for those who are currently spray-tanning but want to make more money and those who wish to start a profitable spray-tanning business.”

Site users will also have quick access to Aviva Labs Spray Tan Training Academy’s course information and schedule. Also launching this fall is Aviva Lab’s new tagline: Enjoy the Compliments.TM “We know that a spray-tan not only improves a person’s appearance, but also their inner confidence,” explained Shannon Moynihan, Aviva Lab’s Marketing Director. “I envision them beaming when they’re told how great they look and the boost in self-esteem it represents, thus ‘Enjoy the Compliments’ was born.” The new, cohesive branding and updated website further Aviva Labs’ two-fold goal of providing the world’s healthiest spray-tan solution as well as sunless business coaching. This insures their clients a profitable spray-tanning business, according to Bloom.

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